Branding
I approach branding as insights-driven storytelling, with a goal. I’ve helped ideas become trends, problems become opportunities, and leaders become brands.
Product Branding
Branding a startup or new product, or rebranding an organization, is storytelling. I combine insights and instinct to create a story that attracts and retains fans.
Brand identity
Mission & Vision
Voice
Language
Brand & Copy guidelines
Employee training & onboarding
Personal Branding
The stage is at our fingertips. This can go right, or very wrong. I work with CEOs, founders, and thought-leaders to make sure their personal brand goes right.
Writing
Brand messaging
Crisis communications
Identity
Voice
Tone